Application of the hottest small and medium-sized

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The application of small and medium-sized enterprises in e-commerce

e-commerce of enterprises has become a hot spot

under the global crisis, China's foreign trade enterprises have been greatly impacted. According to relevant media reports, in recent months, orders from Europe and the United States have decreased by an average of 1/3 to 1/2. In response to the crisis, how to cut costs, how to broaden information channels and how to open up sales routes for small and medium-sized enterprises are the top priorities for their survival and development

amid the chill, a group of survey data gave hope to small and medium-sized enterprises and e-commerce enterprises. According to a survey report, the survival rate of traditional e-commerce SMEs under the global economic crisis in 2008 is five times higher than that of traditional offline enterprises. In terms of business confidence index, 65% of the SMEs using e-commerce have the confidence and ability to tide over the economic difficulties, while the offline enterprises are less than 10%. 30% of the enterprises believe that they have achieved significant competitive advantages after the application of e-commerce, and 53% of the enterprises believe that they can improve

the e-commerce of small and medium-sized enterprises has become a hot spot at present, which has also triggered an e-commerce war. The old e-commerce platforms Alibaba and HC have used their inherent advantages to continuously open the "enclosure movement" in Zhejiang, Guangdong, Fujian, Henan, Chongqing and other places with movable claw seat exhibitions on the rack. Emerging e-commerce enterprises such as business opportunities and qisuo want to take a share in the new round of competition by taking advantage of their advanced business models

many bottlenecks still confuse the development of the industry

for small and medium-sized enterprises, the use of e-commerce will inevitably encounter some problems. The most important problem is that most enterprises have a one-sided understanding of e-commerce. Up to now, some people still think that simply building a station and publishing information on some B2B platforms can be regarded as e-commerce

Chai Yueyan, an expert of the national informatization expert advisory committee and the China e-commerce service alliance, said that at present, the e-commerce application of most small and medium-sized enterprises is not deep enough and the level is not high. Most e-commerce is at the level of information release, information communication and offline transactions. Secondly, in the process of e-commerce development, e-commerce is not standardized and supervision is not in place. The information on products and services and the transaction process are not standardized, fake and shoddy products rush the market, and illegal transactions occur from time to time. Such things have disturbed the development of e-commerce to a certain extent

in addition, the lack of technical personnel is also an important bottleneck affecting the development of e-commerce in small and medium-sized enterprises. Small and medium-sized enterprises need these problems to carry out e-commerce. As a result, China's plastic machinery industry can not meet foreign plastic machinery related technical talents as soon as possible, which requires enterprises to increase investment in talents. However, for most small and medium-sized enterprises, it is obviously unrealistic to set up a team of professionals. This has resulted in the lack of experience in network management in small and medium-sized enterprises. The loading weight is 2.5kg × 3 + 1.25kg=8.75kg, the advantages of e-commerce can not be reflected

e-commerce needs to go out of its own characteristics

according to the survey report on e-commerce stations in China's B2B industry (), the total number of B2B stations in China has exceeded 5100, with an annual service income of about 19billion yuan and an employment of about 350000

relevant experts pointed out that Internet has rich business information, and more business opportunities can be obtained through networking enterprises. Moreover, e-commerce can also enable small and medium-sized enterprises to break away from the intermediate links to the greatest extent, face customers directly, reduce costs and improve profit margins. It can be said for sure that small and medium-sized enterprises must use e-commerce if they want to get rid of the current difficulties

according to the latest survey results, in the past year, the average investment of domestic small and medium-sized enterprises carrying out e-commerce applications was about 170000 yuan, an increase of 43% over 2007. About 33% of the small and medium-sized enterprises using e-commerce use e-commerce for sales, an increase of 51% over 2007, and 28% for procurement, an increase of 40% over 2007. In addition, more than 90% of the enterprises intend to maintain or increase e-commerce investment

Chai Yueyan believes that in the face of fierce market competition, whoever can develop e-commerce well can develop rapidly. If small and medium-sized enterprises want to win in the competition, they can't stick to the established rules and must go out of their own characteristics. Choose your own e-commerce platform and walk out of the most suitable e-commerce path

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